Rosorae (“we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Rosorae is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can reasonably be linked to you or your household. It does not include aggregated, anonymized, or de-identified data.

Depending on how you interact with our Services, we may collect and process the following categories of personal information:

  • Contact Details: Full name, billing address, shipping address, phone number, and email address.
  • Financial Information: Payment card details (credit/debit card numbers), financial account details, payment confirmation, transaction details, and payment method used (processed securely via our payment gateways).
  • Account Information: Username, password, security questions, order history, preferences, and saved settings.
  • Transaction Information: Items viewed, added to cart, added to wishlist, purchased, returned, exchanged, or canceled, as well as timestamps of transactions.
  • Communications: Information provided when contacting customer support, submitting reviews, or participating in surveys.
  • Device Information: IP address, browser type, operating system, network connection, device model, and unique device identifiers.
  • Usage Data: Browsing patterns, pages viewed, time spent on the site, referral URLs, and interactions with website features.

2. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you: When you place an order, create an account, contact customer service, or sign up for our newsletter.
  • Automatically collected: Through your browser or device when navigating our store, via cookies, pixels, tags, and similar tracking technologies.
  • From service providers: Third-party partners who provide technology, payment processing, fraud prevention, fulfillment, and analytics on our behalf.
  • From advertising and business partners: Marketing networks and social media platforms where you interact with our brand.

3. How We Use Your Personal Information

We process your personal information for the following business and commercial purposes:

  • Providing and Fulfilling Services: Processing transactions, fulfilling orders, arranging delivery, handling returns and exchanges, issuing invoices, maintaining your account, and providing personalized shopping recommendations.
  • Marketing and Advertising: Sending promotional emails, marketing newsletters, and personalized offers where permitted by law. You can opt out at any time via the “Unsubscribe” link in any email or by contacting hellomark@rosorae.com.
  • Targeted Advertising: We may share limited identifiers with advertising partners (e.g., Google, Meta) to deliver relevant ads on third-party platforms. We do not sell personal data for monetary consideration.
  • Security and Fraud Prevention: Verifying user identity, authenticating logins, detecting and mitigating fraudulent transactions, and ensuring site integrity.
  • Customer Support and Communication: Answering customer inquiries, notifying you of order status changes, and providing post-purchase care.
  • Legal Compliance: Complying with applicable laws, government regulations, tax obligations, and legal processes.

4. How Long We Keep Your Information

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is mandated or permitted by applicable law (such as tax, accounting, or dispute-resolution requirements). When data is no longer required, we securely delete or anonymize it. If data is stored in encrypted backup systems, it is isolated from further processing until scheduled deletion occurs.

5. How We Disclose Personal Information

We may share your personal information with third parties under legitimate circumstances, including:

  • Shopify and Operational Vendors: Third-party providers who perform services on our behalf (e.g., payment gateways, cloud hosting, order fulfillment, shipping carriers, and customer support tools).
  • Marketing and Advertising Partners: Networks that deliver targeted online advertising based on your browsing activity.
  • With Your Consent: When you direct us to interact with third parties (such as social login integrations or third-party checkout options).
  • Corporate Transactions: In the event of a merger, acquisition, restructuring, or asset transfer.
  • Legal and Protection Demands: To comply with subpoenas, court orders, law enforcement inquiries, or to enforce our legal rights.

6. Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify provides the e-commerce infrastructure that powers our operations and processes customer data to ensure checkout security, fraud scoring, and store optimization.

Shopify may also process your data across its merchant network to deliver enhanced features (such as Shop Pay). For comprehensive details on Shopify’s privacy practices and how to exercise your rights with Shopify directly, please review the Shopify Consumer Privacy Policy.

7. Third-Party Websites and External Links

Our store may contain links to external websites, payment portals, or social media platforms. We do not control and are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our Services are not directed to individuals under the age of majority in their jurisdiction (and strictly not under 16 years of age). We do not knowingly collect, sell, or share personal information from children. If you believe a minor has submitted personal information to our site, please contact us immediately at hellomark@rosorae.com to have the data removed.

9. Your Privacy Rights and Choices

Depending on your country or state of residence (including the EEA, UK, and various U.S. states), you may have the following statutory rights regarding your personal information:

  • Right to Know / Access: Request details on the personal information we collect, use, and disclose about you.
  • Right to Delete: Request the deletion of personal information we maintain, subject to statutory retention exceptions.
  • Right to Correct: Request corrections to inaccurate or incomplete personal records.
  • Right to Data Portability: Receive an export of your personal information in a structured, commonly used format.
  • Right to Opt-Out of Targeted Advertising / Sharing: Request that your data not be shared for cross-context behavioral advertising.
  • Global Privacy Control (GPC): If your browser transmits an automated GPC signal, we recognize and honor it as a valid request to opt out of targeted advertising and cookie-based sharing for that specific browser/device.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting past lawful processing.
  • Non-Discrimination: We will never deny services, charge different prices, or provide a lower quality of service for exercising your privacy rights.

To exercise any of these rights, contact us at hellomark@rosorae.com. Authorized agents submitting requests must provide written authorization from the account holder.

10. Cookies and Tracking Technologies

We use essential, analytical, and marketing cookies to operate our store and improve your experience.

  • Essential Cookies: Necessary for basic site functionality, such as keeping items in your shopping cart and processing checkout.
  • Analytical & Marketing Cookies: Used to analyze visitor metrics and serve personalized ads.
  • EEA/UK Visitors: We only deploy non-essential cookies after obtaining your explicit consent via our cookie banner.
  • You can manage or disable cookies at any time through your browser settings.

11. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside your country of residence (including the United States and Canada). When transferring personal data outside the European Economic Area (EEA) or the United Kingdom, we rely on standard safeguards approved by competent regulatory bodies, such as the European Commission’s Standard Contractual Clauses (SCCs).

12. Complaints and Supervisory Authorities

If you have concerns about our privacy practices, please contact us first so we can resolve the matter. Residents in the EEA have the right to lodge a complaint with their local supervisory authority. A list of data protection authorities is available on the European Data Protection Board (EDPB).

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory modifications. The revised version will be published on our website with an updated “Last updated” date.

14. Contact Us

If you have questions, feedback, or wish to exercise your privacy rights, please reach out to our privacy team:

  • Store Name: Rosorae
  • Email: hellomark@rosorae.com
  • Website: https://rosorae.com